Tower rebrand

The Tower brand sought to establish a modern and digitally-forward identity while preserving its brand equity. To achieve this goal, an extended colour palette, a reworked logo, and a unique 3D rendered animation style were implemented.

As the collaborator of the senior designer, my role in the project involved producing various digital components. This included creating an impressive logo animation, designing and animating digital banners, crafting engaging EDM designs, and developing visually stunning social media posts. The result of our collaboration was a refreshed brand image that successfully captured the essence of Tower's new vision.