spark Endless mobile

The 'Spark Endless Mobile' campaign was launched with the objective of addressing the issue of data shortage among consumers. We employed a highly targeted approach through digital and OOH media, reaching out to customers at the right moment. Our team was tasked with designing a range of creative assets for the campaign, including billboards, OOH displays, digital animations, and TVCs.

To achieve this, we leveraged simple yet powerful 3D pictograms combined with witty copy lines, specifically tailored to target individuals in different contexts. We incorporated Spark's signature purple color to make the campaign visually distinct and easily recognisable. We also utilized subtle animations to draw attention to the digital assets without overwhelming the message. Overall, the campaign was designed to resonate with consumers on a personal level, emphasising the importance of uninterrupted data access in a dynamic, fast-paced world.