Senior Product Designer building for scale, relocating to London
I've spent the last decade designing across consumer platforms, enterprise tools, and emerging tech. Most recently leading the Inflight Entertainment redesign at Air New Zealand — a vendor migration spanning seven aircraft, 152,491+ passengers, and five connected web apps shipped from zero to one as the sole designer.
My focus is product design at the intersection of complex systems and human attention. The interface that has to work in a dim cabin at 38,000 feet. The form a clinician fills in with one hand while holding a chart. The AI conversation a customer trusts because the design earned that trust.
Before Air New Zealand I led digital design at Shine on the Genesis Supporter Shirt activation for the 36th America's Cup, the TVNZ+ rebrand, and the HEIHEI kids streaming platform. Earlier roles at TVNZ and FCB built the foundation.
Outside of work: street dance, cooking, and one self-directed dance video I'm quietly proud of.
Currently based in Auckland. Relocating to London in late June.
Skills & Knowledge
Product Design (end-to-end) • UI/UX Design • Interaction Design • Conversational AI Interface Design • Prototyping • Motion Design • Accessibility • Design Systems • Art Direction
Employment
SENIOR DESIGN SPECIALIST (UX DESIGN)
Sep 2024 – Present • Air New Zealand
CONTRACT SENIOR PRODUCT DESIGNER
Apr 2022 – Sep 2024 • Air New Zealand
FREELANCE UI&UX DESIGNER
Jun 2022 – Jul 2022 • Saturday Creative
FREELANCE DIGITAL DESIGNER
Apr 2022 – Jun 2022 • TVNZ+
SENIOR DIGITAL DESIGNER
Jun 2018 – Mar 2022 • Shine Limited
INT/SNR DIGITAL DESIGNER
May 2016 – May 2018 • TVNZ
DIGITAL DESIGNER
Apr 2014 – Apr 2016 • FCB Auckland
JUNIOR DIGITAL DESIGNER
Sep 2012 – Mar 2014 • Studio 7
DISTINCTIONS
BEST DESIGN AWARDS
Air New Zealand In-Flight FAMIL App - Won Silver (2025)
TVNZ+ Rebrand - Large Corporate Identity Finalist (2022)
Genesis Supporter Shirt - Digital Campaign Finalist (2021)
Tip Top The Bottomless Cone - Designed Object Finalist (2021)
Tip Top The Bottomless Cone - Design Communication Finalist (2021)
TVNZ Blacksand HEIHEI - Large Brand Identity Finalist (2018)
CV available upon request
Me out side of work
Outside of work, I come alive in a different realm. Dance is my refuge, a realm where movement becomes my language. Whether I'm grooving in the studio or jamming with friends while we share dance floors, the rhythm becomes my escape. Exploring new melodies and steps, I find the freedom to express emotions that words can't capture. Just as design fuels my weekdays, dance fuels my soul, providing a harmonious balance that keeps life vibrant and fulfilling.
