Genesis Iconography

Genesis Energy, a leading energy provider in New Zealand, approached us with a request for a new set of hero iconography to enhance their customer journey and represent their brand in a distinctive and functional way. The aim was to create a clean, modern, and warm visual language that their in-house designers could easily use and replicate across various touchpoints.

To achieve this, I worked closely with the client to understand their specific needs and preferences. Through a thorough design process, I developed a set of hero icons that feature 3D elements, everyday icons presented in roundels, and system icons. Each tier of icons was carefully designed with a consistent visual style that reflects Genesis Energy's brand identity.

The final result was a set of visually compelling and practical iconography that effectively communicates key messaging to customers and enhances their overall experience with the brand.