Smarter Energy Choices | Eco Tracker

To encourage consumers to make smarter energy choices, we introduced Eco Tracker as a new function in the Energy IQ app, which displays the carbon emission levels in real-time. To bring this feature to life, we launched the 3pm wash powder campaign that emphasized the importance of choosing the right product to reduce your carbon footprint.

We utilized the carbon emission data and presented it through a dial that tells users the most optimal time to use energy. The user-friendly interface provides a clear breakdown of energy usage, as well as expenses on heating, hot water, and lighting. By simplifying complex data into easily digestible information, consumers can make informed decisions and reduce their impact on the environment.