Genesis Supporter Shirt

Shine • Lead Digital Designer • 2021
36th America's Cup • Genesis Energy

A wearable tech activation that turned fan energy into real power.

A shirt measured every cheer, jump, and roar.
A live digital platform converted those metrics into free hours of power for Genesis-powered schools across New Zealand.

I led the design of the live platform — phone, dashboard, broadcast — all sharing one visual language.

Sponsorship made tangible. Energy made literal.