Genesis ETNZ Supporter Shirt

Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition. So, when it came to the 36th America’s Cup, New Zealand’s leading power company asked an interesting question: Just how much energy do the nation’s fans put in supporting Emirates Team New Zealand?

In collaboration with the team in Shine Limited. We created the Genesis Supporter Shirt; wearable technology that captured the energy the fans put into supporting the team and converted it into free hours of power for Genesis-powered schools across the country.

We created a digital platform that allowed for live access for key analytics and metrics of each supporter during each race.

The dynamic iconography and clean user interface allowed for ease of use and individual tracking of each supporter. A final summary depicted on the dashboard displayed the total hours generated of free energy, at the completion of each event