TVNZ+ Rebrand
TVNZ Blacksand · Lead Digital Designer · 2022Streaming had moved on. TVNZ OnDemand hadn't.
The new brand needed to feel digital-first, content-first — and unmistakably for the next generation of Kiwi viewers.
I led the digital design rollout — visual templates, motion direction, applications across every digital surface. Reporting into the Head of Design and Creative Director.
Same broadcaster. New posture.
