TVNZ+ Rebranding

TVNZ initiated a project to strengthen TVNZ OnDemand’s position as Aotearoa’s content streaming leader. TVNZ Blacksand was challenged to visualise the new brand with a new name, TVNZ+, creating an identity with a digital and content-first approach that a new generation of Kiwi’s would embrace.

Each component of TVNZ+ has been designed to form a cohesive look and feel. A flexible and expressive identity that puts the content first.

As the Lead Digital Designer for the TVNZ+ rebranding project, I had the privilege of reporting to the Head of Design and Creative Director, and played a pivotal role in creating stunning visuals and templates for all digital platforms and outputs. I worked tirelessly with the team to ensure that the new brand identity not only looked visually compelling but also delivered an optimal user experience for TVNZ+ viewers.